While there is more than enough press on the ALS Ice Bucket Challenge, I have to say, that from a business perspective, I find the results nothing short of amazing. How many organizations can claim that they have seen a 50-fold increase in donations (revenue), and one million new donors (customers), in less than two months? My guess is, very few, or at least not many who encouraged people to engage in social media to spread the word (Sales and Marketing).
To me, this goes back to the very simple adage that referrals are the best source of business. If people love the cause (product), they will go to great lengths to promote their beliefs by posting on sites like Google+ and Facebook (displaying the brand) for the entire world to see. Their passion doesn't stop them from opening up their wallets (buying), because they see themselves as being part of something bigger, and making a difference (value).
My hope, other than finding a cure for this disease, is that this is just a starting point for raising awareness of other diseases and causes as well. Kudos to the ALS Ice Bucket Challenge for taking something so simple and making it revolutionary.
In case you haven't seen enough ALS Ice Bucket videos, I have attached mine. The highest bidder, with a donation of $200, won the right to dump freezing water on my head. It was well worth it, as our company raised more than $1,000 for the cause.